Grooming kindness starts here.
Nurturing a fear-free, sustainable grooming experience beyond aesthetics, because animals are at their best when they feel at ease.
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Intentional, dog-led care
Grooming care that centres each dog’s comfort, consent, and pace—while supporting the everyday lives of their people.
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Values-led, behaviour-informed
Grounded in compassion and behavioural science to support grooming that feels safe, respectful, and considered.
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All dogs are good dogs
Welcoming every dog, just as they are —
Every history, every personality, every breed.
A 10th Anniversary Collection
Celebrating the unwavering support and commitment towards our furry love ones — through good times & bath times.
A 10th Anniversary Collection
Celebrating the unwavering support and commitment towards our furry love ones — through good times & bath times.
Plant-based
Cruelty-Free
Clean formulas
Welfare-first
Functional. Ethical. Pet Goods.
Clean, kind & always cruelty-free.
all my favourite people are kind to animals
It started with Chocolate..
Our own pup, overwhelmed by grooming that rushed past his needs. He changed the way we see grooming—forever. This is the space he inspired: gentle, respectful, and always in tune with the dogs we care for.
