• Intentional, dog-led care

    Grooming care that centres each dog’s comfort, consent, and pace—while supporting the everyday lives of their people.

  • Values-led, behaviour-informed

    Grounded in compassion and behavioural science to support grooming that feels safe, respectful, and considered.

  • All dogs are good dogs

    Welcoming every dog, just as they are —
    Every history, every personality, every breed.

Plant-based
Cruelty-Free
Clean formulas
Welfare-first
all my favourite people are kind to animals

It started with Chocolate..

Our own pup, overwhelmed by grooming that rushed past his needs. He changed the way we see grooming—forever. This is the space he inspired: gentle, respectful, and always in tune with the dogs we care for.